Author
Founder
15+ years in marketing and growth · Ex-LHV, Change · Master's in Business IT, TalTech
I've spent 15+ years in marketing and growth, from a T-shirt startup that flopped to leading growth at fintech and payments companies. Today I write about building an audience and turning it into a business, and I only recommend tools I'd pay for myself.
Course platforms
They look almost identical on their pricing pages. The real differences are in the transaction fees, the product limits and who handles your VAT. Checked October…
Creator growth
Every number on this page links to its source and says when it was measured: 3 billion monthly users, who uses Instagram and where, time spent,…
Creator growth
Four marketers told me how they use ChatGPT, ManyChat and Surfer, and what changed. Their examples, what the tools cost now, and other tools for the…
Creator growth
You don't need a plan to get into marketing. I didn't have one. Twelve steps, from picking a field and free courses to your first paying…
Creator growth
You can run Instagram with nothing but the app. These seven tools save real time on scheduling, analytics, DMs, giveaways and video, with every price checked…
Creator growth
It takes less luck than it looks: one clear topic, Reels people send to their friends, and a plan for the followers you win. Updated for…
Creator growth
Engagement groups and Telegram pods still bring likes and comments in 2026. They won't put you in front of people who'd follow you, and Meta counts…
Creator growth
Forty minutes a day for replies, Stories and other people's posts, one weekly session for everything else, and the tools that take over the repeat work.
Creator growth
Instagram would rather your readers never left the app. Link stickers, comment-to-DM and the right bio link get them to your blog anyway, and your email…
Creator growth
Marketing mistakes are inevitable, even for luxury brands. Here are five cases when social media marketing of luxury brands went wrong, from D&G to Chanel.