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These days, having a social media account on Facebook, Instagram, or Twitter is a common strategy for most brands. The popularity of social media with consumers is huge because it provides them with an opportunity to meet new people, share their experiences with others, and to stay in touch with friends. Businesses have also recently realized the power of social media as a marketing instrument. Social networking services, especially Instagram, can be amazing platforms for…

It is no longer a surprise that if you want to develop a successful blog, then you need to be present on social media. If you want your audience to find you, it is mandatory to build a strong social media presence. Instagram, with its incredible growth and millions of users who access this platform monthly, has become one of the most popular social media tools which bloggers can use. When it comes to traveling,…

You might be a freelancer, a business owner, a cook, a book reseller – you could still need people to read your content. Do you need a website, even if you’re on social media? Yes, and there are multiple reasons to have one. A website can really help you boost your business or help you create a new one, as even blogs can be very profitable. If you’re on social media just for socializing with…

Six years ago, Nathan Chan had an idea. He wanted to launch a digital magazine for startup entrepreneurs, providing as much helpful information to them as possible. As he developed his business model and marketing plan, he made the decision to focus on one social media platform exclusively – Instagram. Chan began with a theme -inspirational quotes superimposed on beautiful photos. And he posted several times a day. Of course, he included CTA’s to share…

Click- Upload- Post! This is what most people think about Instagram. It is true that Instagram is one of the most popular photo-sharing apps and people use it mostly for sharing pictures. However, is the use of Instagram limited to sharing pictures only? No, it’s not. If you are a business owner, then you will be surprised to know that Instagram can be a great cost-effective tool to promote your business online. Gone are those…

If you use social media, chances are you’ve seen many examples of influencer marketing campaigns. Some campaigns are obvious, like posts by Instagram influencers that contain a header that says “paid partnership.” And some campaigns are more subtle, like YouTube influencers who unbox or review products in their videos. But whether we recognize these campaigns or not, influencer marketing is all around us. But, are these campaigns actually successful? Well data don’t lie. A total…