You probably think Instagram is all about photos. And while it DOES take a strong image or video to stop the scroll, it’s words that are going to move a casual visitor to get out their credit card. A consistent brand voice across all parts of your Instagram account and your website is going to build the know, like and trust factor, as followers move seamlessly across Instagram and your website. In this article, we’re…
Most people think it’s an app for teenagers who make videos of themselves lipsyncing to Ariana Grande or dancing to a song about macaroni. And I’m not gonna line – there’s plenty of that on TikTok. But there’s also WAY more. TikTok has gained popularity with all age groups and all niches. And, to find success, you don’t have to lip-sync or do silly dances (unless you want to). Late last year, I decided to give…
A social media response strategy is an important component of social media marketing that builds authentic customer relationships. It also broadens brand reach and influences the strength of the connection you have with your audience. Responding to mentions, comments, messages, and questions on your social media platforms is integral to better connecting with customers and followers. As organizations move into using social media more for marketing and branding, you also should have a strategy for…
Having a luxurious life of travelling the world, meeting with other famous and inspirational people, being adored and the list goes on. Sounds good doesn’t it? Well to become famous on Instagram or any other social media platform is just not something you set yourself out to do – or is it? Want to Know How to Become Instagram famous? I’ve been doing online marketing for nearly 10 years and I’ve seen some social media…
When we talk about social media marketing, there is always a cold war between Facebook and Instagram. Marketers often get confused which one to invest in for better ROI.
In 2014, Chan decided to use Instagram as his main social media platform. Within a few weeks, Chan had 10K followers.
These days, having a social media account on Facebook, Instagram, or Twitter is a common strategy for most brands. The popularity of social media with consumers is huge because it provides them with an opportunity to meet new people, share their experiences with others, and to stay in touch with friends. Businesses have also recently realized the power of social media as a marketing instrument. Social networking services, especially Instagram, can be amazing platforms for…
You might be a freelancer, a business owner, a cook, a book reseller – you could still need people to read your content. Do you need a website, even if you’re on social media? Yes, and there are multiple reasons to have one. A website can really help you boost your business or help you create a new one, as even blogs can be very profitable. If you’re on social media just for socializing with…
Six years ago, Nathan Chan had an idea. He wanted to launch a digital magazine for startup entrepreneurs, providing as much helpful information to them as possible. As he developed his business model and marketing plan, he made the decision to focus on one social media platform exclusively – Instagram. Chan began with a theme -inspirational quotes superimposed on beautiful photos. And he posted several times a day. Of course, he included CTA’s to share…
Micro Influencers are the new wave of marketing. In this article, I take you through the steps you should take to become a micro influencer. Learn more.
