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Instagram has been used by social media marketers for many years. This platform provides businesses with great opportunities to engage with their audience. At first, businesses only were able to share their photos and short videos, but in 2016, Instagram introduced a feature called Instagram Live, which enabled businesses to engage with their followers in real-time. This feature has been appreciated by millions of users who immediately started to use it in different ways. Although…

You probably think Instagram is all about photos. And while it DOES take a strong image or video to stop the scroll, it’s words that are going to move a casual visitor to get out their credit card. A consistent brand voice across all parts of your Instagram account and your website is going to build the know, like and trust factor, as followers move seamlessly across Instagram and your website. In this article, we’re…

Most people think it’s an app for teenagers who make videos of themselves lipsyncing to Ariana Grande or dancing to a song about macaroni. And I’m not gonna line – there’s plenty of that on TikTok. But there’s also WAY more. TikTok has gained popularity with all age groups and all niches. And, to find success, you don’t have to lip-sync or do silly dances (unless you want to). Late last year, I decided to give…

A social media response strategy is an important component of social media marketing that builds authentic customer relationships. It also broadens brand reach and influences the strength of the connection you have with your audience. Responding to mentions, comments, messages, and questions on your social media platforms is integral to better connecting with customers and followers. As organizations move into using social media more for marketing and branding, you also should have a strategy for…

Having a luxurious life of travelling the world, meeting with other famous and inspirational people, being adored and the list goes on. Sounds good doesn’t it? Well to become famous on Instagram or any other social media platform is just not something you set yourself out to do – or is it? Want to Know How to Become Instagram famous? I’ve been doing online marketing for nearly 10 years and I’ve seen some social media…