It is no longer a surprise that if you want to develop a successful blog, then you need to be present on social media.
If you want your audience to find you, it is mandatory to build a strong social media presence.
Instagram, with its incredible growth and millions of users who access this platform monthly, has become one of the most popular social media tools which bloggers can use.
When it comes to traveling, in particular, Instagram has become an incredible source of inspiration for users and bloggers alike.
Considering that it focuses more on images and visual content, Instagram is one of the first places people go when they want to be mesmerized by a travel destination. Thus, if you are convinced that you need to develop an Instagram account for your travel blog, you should keep reading this article and discover ten of the most efficient tips you can use.
Here’s how to grow an Instagram travel blog.
1. Choose your username wisely
Before you get to impress your target audience with breath-taking photos from several destinations, your experience on Instagram starts with the choice of a good username.
In case you have a name for your travel blog, then the best thing to do is stay consistent and choose the same username. Thus, it will become easier for your audience to identify you on any social media platform as they can use the same username to search you.
On the other hand, if you want to think out of the box, you can choose a different username for your blog’s name. The golden rule, in this case, is to think of a username which makes your audience curious and shows them that you are a professional blogger.
When you select your username, you should think of it as one of the most important elements which defines your personality. It will give your audience an idea on what type of content you are going to post.
You need to put your imagination to work and think of a username which is attention-grabbing, descriptive, and makes sense for your niche. For instance, if you have a blunt username, without any connection to your travel blog, then the chances that you will catch your audience’s attention are very low. On the other hand, if you choose an username which combines fun with curiosity, then your chances to be remembered are better.
2. Choose a niche
One of the key elements for a blog’s success is choosing a niche.
When you think of travel blogs – this is a general domain which attracts a variety of people. However, you will need a niche if you want to stand out of the crowd.
For instance, you can become an expert in landscapes, or you might want to specialize in travel food photography. Irrespective of the niche you want to pick, the most important thing is to stick to it.
Even though you pick one niche, this doesn’t mean that all your posts should be the same. You should surprise your audience with various posts and show them your creativity.
However, whenever a new follower lands on your Instagram profile, she should be able to get the main idea of your travel blog and quickly identify the niche you’re specializing in.
The niche is also very important as it helps you define your target audience.
For instance, the audience interested in architecture is different from those who might like travel food photography. When you select your niche, you should also take a look at what the competition is doing. If you feel that you have the right ‘weapons’ to stand out in the crowd and differentiate yourself, then you can go for it.
3. Gain travel experience
If you want to build a strong Instagram travel account, you will need to gain travel experience and share these with your audience.
Once you have decided which is going to be your niche, you will need to start putting together some content. So, what better method to surprise your audience than by talking from your own experience? You will need to gain knowledge and expertise in your area if you want to come off as someone your audience could trust.
In addition, it will become easier for you to create catchy posts as you will be talking about destinations which you have tried yourself. Setting aside the necessary budget to travel might be a bit scary, so you would need to figure out start making money off Instagram. Of course getting a partnership with a travel agency, hotel resort or an airline can significantly help you save some expenses.
4. Build an appealing biography
One of the first things your followers see on your Instagram account is your biography.
It tells people about your personality and your experience as a travel blogger. You should build a unique and fun biography, which expresses your personality and attracts your target audience.
Keep in mind that you have a limited number of characters, which means that you should use short sentences, keywords and definitely add some emojis in there. Tell your story and be creative.
When someone lands on your Instagram account, he/she wants to understand who you are and what you’re all about. You don’t even need to use all the characters as long as you keep your biography clear and on target.
You can also use your Instagram account to connect with your other social media accounts. For instance, you can add the link to your YouTube channel or blog link. It will add more legitimacy and increase your number of followers on other social media accounts.
5. Use hashtags to increase visibility
One of the most appreciated features of Instagram is the 30 hashtags allowed per picture.
It is not mandatory to use all of them for each picture. Not the quantity of hashtags is important to increase visibility, but their relevance. You will be able to select the right hashtags only if you know very well who is your target audience.
As long as you know what they are looking for from a travel blog, it will become easier to choose the right hashtags. Moreover, you can use some general and popular hashtags. For example, hashtags like #travel, #tourism, or #travelblogger are among the most searched hashtags on Instagram. In addition, you can also add specific hashtags for the image you are posting.
Furthermore, you can also add regional hashtags to get the attention of those followers who are usually looking for places for specific activities. For instance, you can add the name of the city where the photo was made or the name of a restaurant that you visited.
6. Geotags are the way to go
Geotags have a double function.
On one hand, when you add the location in your post, it will become easier for your followers to get a quick idea on your content. On the other hand, geotags make your posts easier to be discovered.
When you use geotags, your posts will be identified more quickly by those potential followers who are looking for content tagged with a specific location.
For example, you can use a geotag for a specific city and create a slideshow with photos from that respective location. You can also tag a specific business location and target your post to a narrower audience. If you are posting content on behalf of a business, geotagging will help you reach a specific audience and convert them to customers. This might be particularity helpful if you’re doing a partnership with a local business and want to get them actual customers.
7. Learn the basics of photography
Instagram is one of the strongest social media platforms for visual content.
Apart from the power of words, you can attract your audience with eye-catching photos, which surprise your audience with amazing details.
On top of that, once you have used your audience with high-quality photos, you should create a cohesive feed and keep the same quality or even improve it. You can get more inspiration to create your feed by following other Instagram pages on relevant niches.
You should also keep an eye on your competition and use their most successful strategies to gain more followers as well. However, if you want to attract more audience, you will need to post clear and as professional as possible photography. This means that you should invest into developing your skills and learn at least the basics of photography.
Especially when you are at the beginning and you cannot do professional photo shoots, you will need to use your skills to prepare the photos by yourself. Definitely learn to use editing apps as most photos need that extra touch even if taken by a professional DSLR camera.
8. Engage with your audience
If you want to boost your Instagram travel blog, one of the most efficient methods is following other influential accounts.
You can also tag and engage with influential accounts in your niche to make your Instagram profile easier to be discovered and increase your trustworthiness. There are high chances that they will notice your posts and they will create posts about your blog on their accounts or even feature you in their stories.
In addition, you shouldn’t get your attention away from competitions or giveaways.
This is another efficient method to increase your visibility as there are always people looking to win something.
Finally, whenever you have a great experience in a hotel or restaurant, one of the first things you should do is post something about that business and tag it on your account. There are many cases when businesses feature the pictures they are tagged in by their customers. Thus, your content will appear when people look at that hotel or restaurant account.
9. Use Instagram TV
Instagram TV or IGTV, will help you increase your blog’s visibility by offering a new format to stay in touch with your audience. You can create longer format videos of the experiences and give your audience a sneak peek from what is happening behind the scenes. For example, you can show your followers how you take photos and edit them.
Moreover, you can also create a short movie and present your team, showing your audience who is behind your travel blog. IGTV gives you the opportunity to be authentic and offer your audience a personalized experience. As this is a mobile first content, it’s quite easy to produce it as you’re on the go.
10. Stay consistent
One of the most surest methods you can use to boost your Instagram travel blog is post regularly.
When you stay consistent and create a flow of posts, you’re more likely to succeed. Regular posting will help you be engaged with your audience. Once they understand your schedule and posting habits, your visibility will increase as well as the trust that your audience has in you.
In addition, regular posting will also increase your chances to create a strong community around your travel blog. With consistent posting, you shouldn’t forget to respond to your audience comments in a polite and energetic way. This is a great method to show your followers that you care about them.
This is actually an important ranking factor on Instagram as well. The more engaged your current followers are the more likely your content is pushed into the explore feed giving you more exposure and followers.
It is very important to invest time and energy into your account.
Each follower is important.
You should treat everyone as if they were your number one fan and before you post, always think if that’s something they would appreciate or not.
Finally, you shouldn’t forget that posting on Instagram should be a fun process.
Even though there’s a lot of sweat, tears and blood behind the scenes you shouldn’t compromise your creativity and energy. Keep your audience in front of your priorities and put all the efforts to understand who is your target audience.
Be consistent and keep a constant flow when it comes to quality and creativity.
Your main target should be to give your audience these daily ‘wow’ moments. Implement the steps above and get ready to experience the growth.